In a significant step toward becoming a leader in responsible tourism, the Autonomous Community of Aragón, Spain, has launched the Aragón Destino Sostenible Brand. This pioneering initiative is designed to position the region as an international benchmark in sustainable tourism.

Led by the Cluster of Sustainable Tourism of Aragón, the Provincial Government of Huesca, the Government of Aragón, and the University of Zaragoza, this collaborative effort aims to transform the region’s tourism sector in alignment with the United Nations Sustainable Development Goals (SDGs) of the 2030 Agenda.

A distinction designed to transform regional tourism.

The primary goal of the Aragón Destino Sostenible Brand is to maximize the positive impact of tourism entities across three key pillars:

• Economic impact: Enhance the competitiveness and profitability of businesses through responsible practices.
• Social impact: Promote equity, inclusion, and the well-being of local communities.
• Environmental impact: Encourage natural resource conservation and reduce ecological footprints.

More than just a badge of recognition, this brand seeks to strengthen Aragón’s identity, add value to the visitor experience, and position the region as a destination committed to sustainable tourism.

A collaborative project for a sustainable future.

The development of this brand exemplifies how collaboration between public entities, educational institutions, and private stakeholders can produce innovative solutions to global challenges.

In this effort, Biosphere, a leader in sustainable certification and management, joins the initiative to contribute its expertise and support Aragón’s tourism businesses and destinations in their transition toward sustainability. Through the Biosphere Certified distinction, Biosphere reinforces these entities’ commitment to responsible practices that align with international sustainability standards.

At Biosphere, we invite all tourism entities in Aragón to join the Aragón Destino Sostenible Brand. This distinction not only enhances the reputation and visibility of participating businesses but also solidifies their commitment to environmental conservation and the well-being of both residents and visitors to this Autonomous Community.

At Biosphere, we firmly believe that sustainability is not merely a goal but a journey we must take together to transform tourism into a more responsible and balanced model. The Aragón Destino Sostenible Brand is a shining example of this vision.