This achievement solidifies the company’s position as a sector leader in promoting inclusive tourism and reflects its commitment to creating a welcoming and diverse environment for all guests and employees. Aligned with its efforts and sustainability plan, developed and recognized with the Biosphere certification since last year, Campbell River Whale Watching & Adventure Tours now demonstrates adherence to rigorous inclusion standards for the 2SLGBTQIA+ community in the Canadian destination.

"This accreditation is more than recognition: it is about actively creating spaces where everyone feels safe, valued, and included,” stated Stephen Gabrysh, one of the owners. “Being the first whale-watching company in Canada to achieve this is a testament to the hard work of our team and the values we share as a community. We are incredibly proud to bring this milestone to Campbell River, establishing it as a destination that celebrates inclusivity."

Fostering Inclusion at All Levels

Campbell River Whale Watching & Adventure Tours has implemented comprehensive initiatives that set a new industry benchmark for inclusion:

• Inclusive Policies and Practices: Inclusion policies are prominently displayed in the office and online.
• Training and Education: All employees, including seasonal staff, participate in 2SLGBTQIA+ inclusivity training workshops, ensuring respectful and informed interactions with customers and colleagues.
• Visible Advocacy: Progress Pride flags are displayed on boats year-round, and the company also hosts an Annual Pride Cruise in the Harbor, raising funds for North Island Pride.
• Collaborative Leadership: The company has advocated for gender-neutral bathrooms at the marina, influencing change to better accommodate guests of all gender identities.

Finalist in the Canadian Tourism Awards

In addition to obtaining the Biosphere certification and the national Rainbow Registered accreditation, Campbell River Whale Watching & Adventure Tours is proud to have been recognized as a finalist in the Sustainable Tourism category of the Canadian Tourism Awards, organized by the Tourism Industry Association of Canada (TIAC). This nomination underscores the company's dual commitment to environmental responsibility and community engagement.

"Our commitment to inclusion and sustainability go hand in hand,” added Stephen Gabrysh. “As we grow, our goal is to inspire other companies to join us in making tourism an activity that is not only environmentally friendly but also inclusive for all. Together, we can create experiences that benefit both people and the planet."

Through its inclusivity efforts, Campbell River Whale Watching & Adventure Tours responds to a growing tourism demand for companies aligned with today’s travelers’ values, current progress, trends, and the evolution of our societies.

Campbell River Whale Watching & Adventure Tours, a Biosphere-Certified Entity

Since 2023, Campbell River Whale Watching & Adventure Tours has held the international Biosphere sustainability certification, having demonstrated alignment of its business activities with the 17 Sustainable Development Goals. Among its services, this whale-watching company offers eco-friendly excursions and outdoor experiences on the coast of Vancouver Island, one of our community’s certified destinations for its sustainable tourism management practices.

With a commitment to sustainability and inclusion, the company offers unforgettable adventures while promoting environmental protection and fostering community relations. Now, with Rainbow Registered recognition, the company’s commitments and efforts to create a safe and welcoming environment for 2SLGBTQI+ clients are solidified in its sustainability plan.

From Biosphere, we extend our warmest congratulations for the progress and achievements reached by Campbell River Whale Watching & Adventure Tours, and we are delighted to share this success story with our incredible community. Want to learn more about Campbell River Whale Watching & Adventure Tours’ sustainable practices? Visit their profile on our website to discover all the efforts of this entity in the three areas of sustainability.