Biosphere sustainability sessions at B-Smart Travel Barcelona 2025

The B-SmartTravel trade show in Barcelona will serve as the stage for the Biosphere Sustainability Sessions, a key event shaping the future of sustainable tourism. Scheduled for Friday, March 28, 2025, from 10:00 AM to 12:15 PM, the sessions will take place at the Press Room, P8, Montjuïc Venue, Fira Barcelona. The event will bring together industry leaders, sustainability experts, and tourism professionals committed to a more responsible tourism model.

A strategic commitment to sustainable tourism.

These sessions are the first major outcome of the collaboration between Biosphere and B-Travel, a strategic alliance aimed at positioning the trade show as an international benchmark for sustainable tourism.Throughout the event, discussions will focus on how sustainability can enhance business and destination competitiveness, improve market positioning, and create positive environmental, social, and economic impacts.

A platform for dialogue and reflection.

The event will begin with remarks from Martí Sarrate, President of B-Travel, and Patricio Azcárate, Secretary General of the Responsible Tourism Institute (ITR) and Biosphere.

The agenda includes a series of insightful sessions:

• Panel discussion: sustainability as a competitiveness factor – Experts will explore how integrating sustainable practices can create added value for tourism businesses and attract an increasingly conscious market.
• Interactive talk: well-being and workplace absenteeism – This session will address the impact of sustainability on the health and well-being of tourism sector employees, highlighting its connection to reducing absenteeism.
• Roundtable: sustainable management in public administrations – A discussion on how government agencies can lead the transition toward a more responsible tourism model.

A unique opportunity to advance sustainable tourism.

Attendees of the Biosphere Sustainability Sessions will have the opportunity to:

• Learn from success stories of businesses and destinations that have effectively implemented sustainable strategies.
• Network with professionals and industry leaders who advocate for responsible tourism.
• Gain access to key tools and insights for integrating sustainability into their business models.

With the rise of responsible tourism and the increasing demand for sustainable travel experiences, this event offers a unique opportunity for businesses, destinations, and professionals in the sector.

Join the transformation.

Registration for the sessions is available via the following B-Smart Travel FORM.

At Biosphere, we invite all tourism professionals to actively participate in B-Travel 2025, a leading tourism event in Southern Europe. Join us at the Biosphere Sustainability Sessions and learn how to lead the way toward a more responsible, sustainable, and competitive tourism industry.