Tourism Tofino, the organization responsible for Tofino’s destination management and marketing has become a Biosphere Committed Destination with the Responsible Tourism Institute. The Responsible Tourism Institute’s (RTI).

Biosphere Program is a globally recognized sustainability management and certification system that aligns with the United Nations' 17 Sustainable Development Goals (SDGs) and the 2030 Agenda for Sustainable Development, making it a leading tool for fostering sustainable practices worldwide. By entering into the Tourism Biosphere Commitment phase, Tourism Tofino will now pursue Tourism Biosphere Certification through the enhancement of its sustainability efforts, encouraging collaboration on regenerative projects, and distinguishing Tofino as a destination of choice for those seeking responsible travel experiences.

“We chose the Responsible Tourism Institute's Biosphere program to align with other destinations across Vancouver Island and British Columbia. It was a natural choice due to the work 4VI has already done and the support they offer to communities and businesses,” said Jody Kirk, Destination Stewardship Manager, Tourism Tofino. “We felt that using the same framework across Tofino and the industry would allow us to compare, streamline and actively pursue goals together”

Already actively engaged in sustainability initiatives, Tourism Tofino supports programs such as being a Surfrider Ocean Friendly Business, offering a Marine Debris Recycling Station at the Tofino Visitor Centre, collaborating with Tofino's Coastal Queer Alliance, and partnering with organizations like Spinal Cord BC and the Clayoquot Biosphere Trust.

“The traditional territory of the Tla-o-qui-aht First Nation, which includes Tofino, is renowned for its natural beauty and biodiversity” said Brad Parsell, Executive Director, Tourism Tofino.“This is thanks to the continued stewardship of the Nuu-chah-nulth First Nations, as well as environmental initiatives and activism aimed at protecting the area. The Biosphere program will be a valuable tool for setting new goals and initiatives as we seek to make Tofino’s tourism sector not just sustainable, but regenerative and abundant for generations to come.”