Just as Zihuatanejo signed the letter of commitment with the RTI (Responsible Tourism Institute) to contribute to its process of continuous improvement and the alignment of its management and public policies with sustainability, the 2030 Agenda and the 17 SDGs of the United Nations, this destination has recently been recognised among the top five sustainable destinations in Mexico, 2022, thanks to the various projects that the destination carries out in favour of the environment.

But, what makes Zihuatanejo one of the top five destinations chosen in the "New York Times" list of sustainable destinations in Mexico for 2022?

The answer lies in its various environmental projects.

In recent years, travel trends and models are changing and more and more travellers are prioritising more sustainable tourism models in their choices. In fact, if we refer to the data provided by a study carried out by Google in 2021, 61% of those surveyed state that the pandemic has made them want to travel more sustainably in the future, and 59% say they are willing to pay more in exchange for enjoying a more sustainable trip.

But Zihuatanejo is not only considering environmental impact as a destination. In addition to considering the wellbeing of its marine biodiversity and energy efficiency in pursuit of renewable energies, in order to contribute to the development of a more sustainable tourism model, this destination is also committed to encouraging more responsible accommodation, recommending that travellers look for and select options in which the accommodation establishments are more committed to environmental sustainability.

Undoubtedly, this is wonderful news for the tourist attraction of this destination that we hope will soon be recognised as a Biosphere Destination, demonstrating in the process not only these actions, but also all the others that are already implemented in their locality and that are linked to the 169 goals of the United Nations Agenda 2030.